If there’s one artist who cares about evoking a visceral experience from his music, it’s Porter Robinson. His latest creation is a site where listeners from around the world can connect, explore, draw, and listen to songs from his latest album, nurture.
Note the lyrics of the song playing scroll along the top tab. In this “world, the structures light up when you pass under them. Users can navigate using the “joystick” on the left side of their phone’s screen and double tap the screen to “jump”. Desktop users explore using wasd, the spacebar to jump, as well as a trackpad or mouse.
This is a perfect example of marketing and promotion that doesn’t feel like it and allows an audience from around the world to connect and have playful encounters while listening to Porter Robinson’s music.
Try it out for yourself at nurtu.re.